About Us

We're Serra Honda Brighton, a Honda dealer Brighton families have trusted for years. Our mission is simple: deliver honest prices, friendly faces, and professional care that keeps you moving. As part of the award-winning Serra Automotive family, we back every handshake with integrity, expertise, and community commitment right here in Brighton, Michigan.

From day one, our goal has been to pair local drivers with dependable Honda vehicles while providing straightforward financing and a Honda service center Michigan motorists can count on. Every customer, every time—that's our promise.

Why Choose Our Honda Dealer in Brighton?
- Service & Parts Specials: Save on routine care and genuine Honda parts every month.
- Transparent Pricing: No hidden fees—only clear, competitive offers.
- Neighborly Team: We live, work, and volunteer in Livingston County, so your satisfaction is personal.

Our Story and Mission
We opened our doors to give our neighbors a Honda dealer Brighton could be proud of. Guided by respect and responsibility, we treat every guest the way we’d treat our own family. That spirit keeps customers coming back from Howell, Milford, Novi, Ann Arbor, Lansing, and beyond.

Our mission is fourfold: offer reliable vehicles, support life-long care, uplift our staff, and give back to Brighton. We sponsor youth sports, food banks, and local school events because strong roads start with a strong community.

Meet the People Behind the Logo
Our managers, technicians, and advisors bring decades of Honda know-how to every sale and service visit. ASE-certified technicians utilize factory diagnostics, while our finance experts craft solutions for new, used, and certified pre-owned shoppers—yes, even for drivers rebuilding their credit.

What Your Neighbors Say
“Buying my CR-V here was effortless. The staff explained every step and even drove the car to my work for a second test-drive!”
— Jamie B., Howell
“Serra Honda Brighton's service crew fixed my Accord fast and under budget. They're now my go-to Honda dealer, Brighton!”
— Maria L., Brighton

Everything You Need Under One Roof
New & Used Vehicle Selection
Browse the full Honda lineup plus hand-picked used cars Brighton shoppers demand—backed by multi-point inspections and free CARFAX® reports.

Certified Honda Service Center
Our Honda service center, which Michigan drivers rely on, provides oil changes, brake repairs, and advanced diagnostics using genuine OEM parts.

Flexible Financing
- Competitive rates from local and national lenders
- Programs for first-time buyers and military personnel
- Online pre-approval to save time at the store

Ready to Visit Your Local Honda Dealer?
Call us at (810) 494-6100, visit us at 8294 Grand River Ave, Brighton, MI 48114, or contact us online. We look forward to welcoming you.

Frequently Asked Questions
- Can I buy my Honda entirely online?
Yes! Build your deal, value your trade, secure financing, and schedule home delivery all from your phone or computer.

- Do you offer warranties on pre-owned cars?
Every certified pre-owned Honda comes with factory-backed coverage, and many used vehicles are available with optional extended service contracts for added peace of mind.

- Can I get financing with a bad credit score?
We work with multiple lenders that specialize in helping drivers re-establish credit. Apply online, and our finance team will explore every path to approval.