The Honda President’s Award
The President’s Award is the highest accolade that Honda bestows on its dealerships and was established in 1995 to recognize Honda dealerships that excel across all dealership functions. Each year, the lofty requirements to achieve the President’s Award are modified to reflect changes in customers’ expectations for buying and owning a vehicle and stay ahead of current market trends.
High Standards of Excellence
Dealerships are ranked across these key areas, and must meet all of them to be eligible. Scoring is strict, with a minimum 97 percent score on the Vehicle Condition Index, a Service Retention rate of Average or Above Average, and an average Customer Service Experience Survey score of 91. Essentially, everything that makes a dealership a top pick for Honda customers is evaluated.